The title of Chapter 4, "Success," is ironic, as fast-food franchisees are less and less successful. While people who owned early McDonald's franchises were often successful, current-day franchisees are struggling, including people like Dave Feamster. For example, Schlosser cites a professor who has shown that about 38% of franchise businesses fail after four to five years, compared to about 6% of independent businesses. Feamster, a former NHL player, works hard and makes a respectable living as the owner of Little Caesars' franchises. However, other franchisees struggle, in part because fast food chains put competing restaurants close to each other to get a larger slice of the market. The people who work at fast food restaurants really struggle to get by because they earn so little. At the end of the chapter, the author quotes Christopher Reeve, who gives a motivational speech at the sales seminar. He reminds his audience that there is more to life than money--which is ironic because the entire franchise industry and its employees are focused mainly on money.
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