Armstrong's fraud against USPS might be seen as having caused USPS to violate major US marketing and advertising laws prohibiting deception, illegal activity in marketing and untested claims of health benefits.
Imagining that USPS loses its suit against Armstrong because Armstrong himself was not a signatory of the marketing/sponsorship agreement USPS had with Tailwind Sports, then Armstrong might be rightly sued for causing USPS to violate US marketing and advertising laws requiring truthful claims that are not deceptive: Armstrong, associated with the USPS brand, deceived USPS and the public by hiding sports doping.
US marketing and advertising laws prohibit doing anything illegal in the course of marketing. It might be said that the fact that Armstrong broke doping laws (according to the Department of Justice) while acting as part of USPS brand advertising--which they associated with "Lance Armstrong: American hero"--provides significant grounds for action against Armstrong since he admittedly violated US drug and doping laws.
Armstrong may also be connected to violation of US marketing and advertising laws regulating advertised health benefits since association with Armstrong--cancer survivor and founder of Livestrong--may imply health benefits even without overtly claiming health benefits.
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