When the reader is first introduced to Squealer, in Chapter Two, it is said that he can "turn black into white." It is this persuasive ability which makes Squealer's words problematic for the other animals.
In Chapter Two, for example, Napoleon steals the milk and apples for the pig's mash. In the next chapter, Squealer addresses the animals about this issue and uses pseudo-scientific claims to justify Napoleon's actions:
Our sole object in taking these things is to preserve our health. Milk and apples (this has been proved by Science, comrades) contains substances absolutely necessary to the well-being of a pig.
Squealer does this because he knows that the animals are more likely to believe him, if he relies on such claims, and less likely to argue back because they are generally less intelligent than the pigs.
Similarly, Squealer often uses indirect threats to make the animals accept his explanations. In Chapter Five, for instance, Napoleon puts an end to the Sunday-morning meetings which prompts much discontent among the animals. To silence them, Squealer uses a technique in which he suggests that Jones will return if the animals do not obey Napoleon's will:
One false step, and our enemies would be upon us. Surely, comrades, you do not want Jones back?
Once again, Squealer uses the art of persuasion to achieve Napoleon's aims.
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