I think your poster should demonstrate Benjamin's character--he was wise, he knew what was going on, but he said nothing, even though he knew life on the farm would be difficult once Napoleon took over. Are you familiar with internet memes? I think your poster could be like a meme just with Benjamin on it. Benjamin's favorite line in the story is that donkeys live a long time, so your poster should say something to the consistency of Benjamin's character. No matter what happens in the story, Benjamin never changes, and the only reason he ever gets emotional is when Boxer is hauled away to the slaughterhouse. I'll leave ethos up to you, as I personally see Benjamin as part of the problem for not taking a more active role in the revolution--you may see him differently though. I'd just make sure the poster spoke to Benjamin's consistency.
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